A. Quinton — Apr. 4th 2015
This raucous beer label by São Paulo’s Elefante Project Design popped up on The Dieline last week. My Portuguese is rusty (actually non-existent) but my Brazilian friend has authorized me to pronounce this label muito legal.
Daniel Araujo of Elefante designed the label on the eve of a full moon for a small batch of backyard beer brewed up by a chemical engineer friend who “likes to drink a lot”. The term “brucuta” is a slang term that roughly translates to “frightened admiration” – appropriate for a werewolf design, I’d say, but not my first reaction to a werewolf in cut-off jean shorts and hiked-up socks. Nevertheless, a fun design that continues the emerging trend of werewolf-themed beer.