SDCC pop-up shop debuts limited-edition, low-appeal “The Wolf Man” shoes

A. Quinton — Jul. 20th 2018

If you’re at San Diego Comic Con this weekend and you have no taste and cash to waste, why not line up at the “Boodega Monstore” (701 Eighth Ave, San Diego, CA 9210) for a chance to buy a Super7 / Saucony / Universal Monsters triple-co-branded “The Wolf Man” shoe?

Combining high cost ($95), artificial scarcity (only 12 pairs per size [7 through 13] exist), and zero werewolf design aesthetics other than colours referenced from a character who debuted in a black and white film, this shoe is presumably precision-crafted to appeal to sneakerheads (maybe) and Universal Monsters fans who don’t have to justify their expenditures to anyone.

Saucony makes good gear, or so I’m told, so they’ll probably be comfortable shoes to wear, but these things are utterly unremarkable in appearance, particularly in comparison to the other Universal Monster shoes (thank you, Daily Dead) at the Boodega pop-up shop. At least the other shoes have some graphical elements. These have all the visual appeal of an overripe avocado. The high price and the artificial scarcity are in keeping with the nature of SDCC collectibles, I guess, but I just can’t imagine anyone getting excited to line up for what seems like a deeply cynical cash-grab.

I’m mad about the shoes. What an overpriced waste of an opportunity to do something new, fun and interesting with the dorkiest werewolf intellectual property ever.